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After the success of Catch Max’s debut campaign in 2024 (check out the case study here), The Brand Bar is back for an even more exciting second season. Each campaign activation is happening on the ground at the MCG during every Big Bash League (BBL) game. We’re once again partnering with Glenn Maxwell to elevate his innovative digital fan community, and the results so far have been impressive.
Highlights of the Campaign (So Far!)
Social Media Impact:
Over 2.68 million impressions on Instagram (@catchmax32) across 11 posts
Over 289K likes and 11K shares with a whopping engagement rate of 267% – talk about fan love!
Community Growth:
Catch Max has already welcomed 1,000 members into its exclusive online community.
Live Event Excitement:
40,000 fans filled the MCG for Melbourne Stars vs Melbourne Renegades: Catch Max Game #2.
Out of eight contestants, six have moved on to the next round, with three games remaining: one home-and-away game, followed by the semi-final and final on the same night.
The Power of Organic Marketing
Here’s the kicker: these impressive results were achieved organically. No paid ads, just smart strategy and the undeniable appeal of a global cricket star connecting with his fans.
It’s a testament to the power of athletes leveraging their platforms to create thriving digital communities. Catch Max is more than a fan club; it’s a blueprint for athletes looking to secure long-term success both on and off the field.
Catch Max is redefining what it means to engage with sports fans. And this is just the beginning.
Ready to See Results Like These?
If you’re looking to create an engaged, digital community and elevate your brand like never before, The Brand Bar is here to help. Our team will work with you to craft campaigns that connect, engage, and deliver real impact.
Let’s bring your brand to life and make your next campaign a game-changer.
Contact us today to get started!
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