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Valentine’s Day is just around the corner so we’ve put together a template for your business to help profile your target audience and find your perfect match!
The very first step in a communications or marketing strategy is defining your target audience so that you can tailor your message or pitch accordingly. For businesses, this is usually your typical potential buyers of a product or service.
When putting together your brand’s perfect match, consider:
What is the desired action of your target audience?
What demographic groups are likely to take your desired action?
How do they think?
What needs and frustrations do they have?
How can your product or service help with that?
What drives them to make purchase decisions?
What media do they use?
Where do they source their information?
The list goes on!
To use the template, hit the download button below and have it on hand to ensure all your marketing activities and messaging are intended to reach your desired audience.
If you aren’t sure where to start we run an hour-long strategy session where we get you and your team to answer some questions to get an understanding of your target audience and put together a strategy including marketing activities across a calendar year to reach them on your behalf. Sound good? Reach out for a FREE Discovery Session via Zoom today via hello@thebrandbar.com.au.
Who is The Brand Bar?
We are a full-service marketing and communications agency and understand time is a valuable resource. We can do a full marketing review of your strategy on your behalf and make necessary recommendations for you to achieve your goals.
We can even implement it on your behalf via a project or monthly retainer arrangement, book a FREE Discovery session and let's chat today at hello@thebrandbar.com.au .
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Written by Philippa Crosthwaite
The Brand Bar Pty Ltd
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