FOOLS GOLD: HOW BRANDS NAILED APRIL FOOLS 2019

April Fools’ is a day that brands can afford to be fun and a little less serious. Pulling off the perfect prank has many benefits,

- It creates a connection with a customer who appreciates your sense of humour

- It’s a great PR opportunity to elevate your brand and get people talking about it

Our top tips? Be original, bold and unpredictable but above all else, be funny - if the young person in your office isn’t cracking a smile, neither is anyone else so go back to the drawing board as being funny is what the entire day is about!

The pranks that work all tend to have similar ingredients you should consider so your next prank doesn’t fall flat, we’ve rounded up our 2019 favourites for each:

CREDIBILITY: IT CAUSES THE READER TO QUESTION WHETHER IT’S TRUE OR NOT

Tinder’s height verification badge

Playing into the fact that height can be the difference between a swipe left and a swipe right decision on Tinder, the dating app playfully trolled its users announcing plans to introduce a height verification badge.

Users were advised to post a picture of themselves in front of any commercial building. From this, Tinder promises to calculate your true height and give you a verification badge on your profile. It got wide coverage with many were fooled and upset when they realised it wasn’t a real thing!

RELEVANT: IT’S ON-BRAND

Rosévelt Island

Three Olives vodka rosé created this advertisement that New York’s Roosevelt Island was getting a millennial pink-themed takeover and being renamed “Rosévelt Island,” just in time for spring.

CREATIVITY: IT IS THAT RIDICULOUS IT SHOWS THE BRAND HAS A GREAT IMAGINATION

Honda Canada

Road rage just got a bit more passive aggressive with Honda’s new “Polite Horn”. Honda’s video advert announced they had replaced the traditional car horn with a much nicer version who those times when you have road-rage but want to be polite about it.